New Study Finds Millennials Prefer Chevrolet

When asked what they look for in a new car, millennials answered – great value, useful features, and excellent overall quality and dependability. That might explain why millennials prefer Chevrolet over every single other automotive brand in the U.S., according to a new study.

The study, from Autolist, ranked Chevrolet as the top brand amongst millennials – drivers born between roughly 1981 and 1996. When conducting the study, Autolist asked millennial drivers which brand of car appealed most to their age group. The clear winner was Chevrolet, which took the top spot over runners-up Ford, Honda, BMW, and Toyota.

Autolist’s chief analyst, Chase Disher, speculates that Chevrolet’s penchant for “Real People, Not Actors” style of advertising is likely a key contributor to the popularity of Chevrolet amongst millennials. Disher also noted that Chevrolet vehicles are “no-nonsense” and affordable, making them even more appealing to millennial drivers, who are typically budget-conscious and in search of the best overall value.

The adoption of next-generation technologies like Apple CarPlay™, Android Auto™, and built-in 4G LTE Wi-Fi also seem to contribute to the brand’s popularity amongst younger drivers who prioritize connectivity in addition to things like comfort and safety.

Visit Chandler Chevrolet to see why Chevrolet is such a top-rated brand.

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